TRu Workwear | Force360

Australian workwear and PPE brands, Force360 and TRu Workwear have joined forces with MATES to help reduce the high rate of suicide in the construction, mining and energy industries. The collaboration will see a range of branded personal protective equipment, workwear and packaging that will carry MATES, ‘Stronger Together’ messaging and their 24/7 helpline number. The messaging will be included on packaging, branded cartons, a range of cut resistant gloves, TRu Workwear and Bool FR Workwear branded shirts and retail swing tags.

TRu Workwear Director – Tony Urquhart said finding out about the high rates of suicide in the industry, seeded the idea to partner with MATES in Construction. “We were shocked when we heard the workers in the industries we supply were being impacted by high rates of suicide and mental stress” he said.

“Supporting this charity fell within our company’s core values and therefore the partnership with MATES was essential to us. The mental safety of workers is just as important as their physical safety.

“We see this partnership as a real opportunity to support the industries who wear our gear, by reminding them to dig a little deeper and check in with a workmate or to call the MATES 24/7 helpline on 1300 642 111, if the conversation feels too big and get professional support. That’s why we’ve placed the helpline number on the inside collar of our workwear. It’s discreet, but convenient for anyone seeking help or to those connecting a mate to support,” Tony said.

MATES in Construction National CEO Chris Lockwood said he welcomed the partnership with Private Brands and TRu Brands. “We can’t wait for this campaign to reach the workers we support through the MATES program and perhaps some sites who might need us but haven’t connected with us yet."